On May 16th, in the heart of the Croisette and within the vibrant ecosystem of the Cannes Film Festival, one of the most talked-about private experiences among international media, industry leaders, filmmakers, entrepreneurs and innovators took place: Movies x Brands | AI Boost Experience and the Global Boost Awards, an initiative created by Sonia Boost that goes far beyond a traditional gala.
Because this is not just an event.
It is an international movement connecting cinema, artificial intelligence, cinematic storytelling, visionary brands and human impact on the same global stage.
Behind this vision stands Sonia Boost — creator of the movement, international strategist, speaker and film producer — who has been mentioned twice by Forbes thanks to her international strategic alliances and growing influence within marketing, innovation and artificial intelligence.
After years connected to the film industry through international productions and co-productions, Sonia returned to Cannes with an entirely new narrative. This time, not only as a producer developing future film projects, but as the founder of a global movement designed to unite cinema, technology, brands and purpose-driven innovation inside one of the most influential cultural platforms in the world.
Hosted at the exclusive Gray d’Albion Hotel in Cannes, the experience brought together pioneering companies in artificial intelligence, technology, innovation and strategic communication from Spain, Miami and Latin America, consolidating itself as a new international platform where creativity, innovation and consciousness converge.
At the core of the project lies a powerful belief: the future does not belong solely to technology, but to those capable of using it to create meaningful human impact.
In an era increasingly dominated by automation, Movies x Brands embraces cinematic storytelling as an emotional bridge between brands and people, demonstrating that artificial intelligence should not replace human creativity, but amplify it.
Throughout the evening, guests experienced audiovisual pieces developed through AI-driven cinematic narratives, created by brands and creatives who understand that technology should be used not only to innovate, but also to inspire, move and transform audiences worldwide.
One of the most remarkable moments of the gala was the presence of Prof. Dr. Mike Chan, founder of European Wellness Biomedical Group and Official Partner of the event.
Internationally recognized for his pioneering work in longevity, regenerative medicine, advanced wellness and biotechnology, Prof. Dr. Mike Chan has received more than 40 international awards and leads an organization present in over 80 countries, positioning him as one of the most influential figures in global health innovation.
His participation reinforced one of the movement’s central messages: true technological evolution must ultimately serve human life, wellbeing and consciousness.
The gala also included the honorary presence of Jorge Loza, founder and CEO of Wake Up Conferences in Latin America, recognized for bringing Tony Robbins to the region for the very first time.
His symbolic participation within the movement represented the human dimension behind innovation, integrating leadership, purpose and consciousness into a new international narrative that merges business, cinema and technology.
Movies x Brands and the Global Boost Awards were created with a clear vision: to build a new international ecosystem where brands no longer seek visibility alone, but transcendence.
For this reason, the movement will continue expanding into some of the world’s most influential cinematic and cultural stages, including the Berlin International Film Festival, the Venice Film Festival, strategic experiences in Monaco and future global gatherings connected to cinema, innovation and human impact.
More than a private gala during Cannes, this initiative is already positioning itself as a powerful international platform capable of connecting filmmakers, brands, entrepreneurs, global leaders and technology visionaries who understand that the future belongs to those able to combine creativity, technology and purpose.
Because the brands that truly leave a legacy are not simply the ones people see.
They are the ones capable of inspiring, transforming and emotionally impacting entire generations.