On May 16th, in the heart of La Croisette and inside the iconic Hôtel Barrière Le Gray d’Albion, an experience took place that was far more than a private gala during the Cannes Film Festival.
Movies x Brands created by Sonia Boost, filmaker and CEO of the Wonder World Group, officially emerged as a global movement connecting cinema, artificial intelligence, brands and human impact within one unified vision.
In an elegant, cinematic and deeply inspiring atmosphere, producers, creatives, entrepreneurs, international press and key figures from the Cannes ecosystem gathered to experience an evening where technological innovation and human purpose shared the same stage.
One of the main highlights of the night was the presence of the Official Partner of the movement, Professor Doctor Mike Chan, founder of European Wellness Biomedical Group, widely recognized as one of the leading international figures in longevity, regenerative health and biomedical innovation.
With more than 40 international awards and a presence in over 80 countries, Professor Mike Chan represents a new generation of global leadership focused not only on extending life, but on improving quality of life and creating meaningful human impact for future generations.
His participation in the gala symbolized the union between technology, health, consciousness and future vision, reinforcing the core message behind Movies x Brands:
the future does not belong only to those who innovate, but to those who use innovation to create real impact in people’s lives.
The gala, held on May 16th in one of Cannes’ most exclusive locations, also brought together the three official finalists of this first edition:
Victoria DeLeiyo, Sepia Creativa and María Cárdenas, selected among hundreds of projects for their ability to combine storytelling, creativity and artificial intelligence with purpose.
Throughout the ceremony, the finalist projects were showcased in an intimate and carefully curated environment designed to merge emotion, branding and cinematic storytelling.
At the end of the evening, the main recognition of this edition was awarded to Sepia Creativa, whose project stood out for its visual strength, creative strategy and ability to communicate a message aligned with the new era of communication driven by artificial intelligence.
Beyond the awards themselves, the night left a powerful feeling among attendees:
Movies x Brands is not simply another event, but the beginning of a global movement seeking to redefine how brands, cinema and artificial intelligence can collaborate to create stories with impact, consciousness and legacy.
In a Cannes where the world’s future narratives are presented every year, this edition left one idea resonating among producers, entrepreneurs and international creators alike:
the true future of innovation will be profoundly human.