Conceived by film producer and entrepreneur Sonia Boost — CEO of The Wonder World Group — this new editorial initiative, born between Cannes and Hollywood, is redefining what influence means in contemporary culture.
There are moments when an entire industry begins to change at once. Not through a single announcement or headline, but through a series of quiet signals that together reveal a completely new direction. That is exactly what is happening today at the intersection of cinema, technology and purpose-driven brands. And that movement now has a name: the Global Boost Awards.
Created as an international cultural movement rather than a traditional awards ceremony, the Global Boost Awards were designed to discover and accelerate what is only beginning to emerge. The idea is simple yet ambitious: the future will not belong only to the loudest brands or the biggest productions, but to the creators, filmmakers, brands and innovators capable of uniting three powerful forces — international cinema, artificial intelligence applied to storytelling, and brands with genuine cultural purpose.
The platform aims to recognise what many are already calling the new era of influence.
The Vision of Sonia Boost
Behind the Global Boost Awards is the vision of Sonia Boost — CEO of The Wonder World Group, film producer, international speaker on AI growth and human impact, and founder of the movement itself.
Her professional journey reflects the DNA of the project. Over recent years, Boost has built an ecosystem that combines film production, brand consultancy and artificial intelligence innovation focused on business growth and human impact. By working across industries that rarely intersect, she recognised what she describes as one of the biggest cultural shifts since the arrival of sound in cinema.
Her work as a speaker also reflects the same philosophy: artificial intelligence should not simply be treated as a technical tool, but as a growth instrument that only becomes meaningful when connected to a real human purpose. That belief now shapes the editorial direction of the Global Boost Awards.
Rather than being an external initiative she simply supports, the movement is a direct extension of her vision — creating a space where cinema, AI and purpose-driven brands can finally exist within the same conversation.
A Bridge Between Cannes and Hollywood
One of the defining characteristics of the Global Boost Awards is its international structure. The movement is designed around two major centres of global cinema culture: the French Riviera during the Cannes Film Festival and Hollywood’s North American entertainment ecosystem.
The symbolism is important. Cannes represents artistic tradition and cinematic curation. Hollywood represents global scale, industry and storytelling power. For decades, both worlds existed side by side while operating very differently. The Global Boost Awards aim to create a true editorial bridge between them by bringing together creators already working across both spaces.
A third element also plays a central role: artificial intelligence as a creative instrument.
Rather than approaching AI through fear-driven narratives, the movement adopts a more balanced perspective. The idea is not that AI replaces cinema, but that it becomes one more tool in the evolution of storytelling — much like sound, digital filmmaking or visual effects transformed previous generations of cinema.
The Philosophy Behind the Movement
Under the direction of Sonia Boost and with editorial support from La Croisette, the movement is built around a clear belief: real influence can no longer be measured only through reach or viral visibility, but through cultural depth, emotional impact and long-term resonance.
Because of this philosophy, the awards intentionally move away from traditional metrics. The focus is not on the largest budgets or the most commercially dominant projects. Instead, the emphasis is on work that genuinely stays with audiences long after the experience ends.
Three Territories, One Editorial Vision
The Global Boost Awards are structured around three core editorial territories.
Cinema
Recognising international contemporary cinema across multiple forms, including auteur filmmaking, documentaries and emerging streaming narratives.
AI & Storytelling
Celebrating innovative uses of artificial intelligence as a creative instrument serving narrative and artistic vision.
Brands With Purpose
Honouring brands that are not simply sponsoring culture, but actively helping create it through editorial, cinematic and meaningful storytelling.
Each category follows its own curatorial direction, but all are united by the same idea: that the cultural languages and structures of the twentieth century are no longer enough to define the future.
More Than an Awards Gala
The inaugural edition is being designed not simply as a one-night ceremony, but as the beginning of a broader international movement. Future editions are expected to expand across Cannes, Berlin and Los Angeles.
The event itself will combine screenings, cultural conversations and award presentations with an aesthetic inspired by cinematic elegance and international creative culture.
Additional details, jury announcements and future programming are expected to be revealed in the coming months through La Croisette.
Why It Matters
At a time when global culture often feels divided between constant noise and nostalgia for slower, more meaningful storytelling, the Global Boost Awards propose a different direction — a space where cinema, intelligence and purpose can coexist naturally.
The movement does not aim to replace established festivals or compete with traditional academies. Instead, it seeks to occupy a space that until now has remained largely unexplored: the meeting point between film, technology, brands and cultural influence.
More than another awards platform, the Global Boost Awards position themselves as a movement built specifically for the next decade of cinema, creativity and culture.
And fittingly, like many important cultural movements before it, it begins on the Croisette.